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Backup to the Future

Overview

For nearly 45 years, Dynamic Solutions International (DSI) has been an influential player quietly setting the standards for data storage and security. Their company works with over 2,000 customers ranging from mid-sized companies to large corporations. These companies have trusted DSI for years to navigate the ever changing industry and differentiate between fads, trends and true innovation of the IT landscape. As the industry has changed, so has DSI, with constant development and evolution of new products and services.

Challenge

Dynamic Solutions International works with a variety of clients for storage needs. That means that their brand redesign needed to be accessible by all different types of businesses and personalities. The companies 45 year-history created a lot of brand recognition that needed to be respected and not completely redone. Relish studio needed to be sensitive to updating and tweaking the brand, logo, and content without making it look like a brand new company.

Results/Solutions

To ensure success, the exploration and discovery phase of the project was focused on making the outdated brand concepts seem clean and approachable. Relish created internal style concepts, created brand new logos, and accompanying branding material (logos, guidelines, email signatures, collateral, signage, etc.). After the foundation of material was completed, Dynamic Solutions Decided asked Relish studios to create a new custom and responsive website, paying special attention to a major new product-line launch which resulted in even great brand consistency.

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