Faction, Inc., formerly known as Peak, approached Anabliss to support their rebranding efforts. Prior to Peak, the company was named PeakColo. As the old name implied, Faction offered colocation services before refocusing its efforts as a cloud enabler and dropping “Colo” from its name. However, several companies in the tech space have names that include ‘Peak’ - the most troublesome being Peak 10, a managed services, cloud, and data center provider.
Anabliss helped Peak with a proactive rebrand to better represent their business and avoid confusion in the marketplace. Anabliss began by renaming Peak as Faction, Inc., and followed with the creation of a new logo, collateral and content development that helped Faction gain traction and momentum with its customers as it rolled out its new identity.