For more than 25 years STARTEK’s essential conviction has been that it is their job to be on the front line promoting and protecting their clients’ brands. Some of the world’s most prominent industry leaders, from telecommunication giants to technology powerhouses, entrust STARTEK to uphold their reputations and to safeguard their customers.
Startek was looking for a corporate website rebrand and refresh. The goal of the company was to try and create a more modern look and feel on their website that had a vibrant feel. Because StarTek worked with a diverse set of clients, it was challenging identifying what the style and aesthetic would be that would attract new clients without alienating current clients or a certain group of potential clients. Relish needed to help Startek understand their customer base and use that information to build the branding designs.
To help create new branding, Relish focused their efforts on creating customer personas and really pinning down and understanding the unique needs of their target audiences. After modernizing their identity, Relish then created a custom website for STARTEK Corporate, optimizing the UI/UX of the company’s core user-groups. Overall, the new website felt fresh and engaging without compromising their professionalism and catering to more professional and larger companies.