ViaWest is a data solutions and managed services company with centers across a five-state region. Through our research, we discovered what their customers desire — Flexible solutions with local responsive customer service to back it up. They needed to unite their brand messaging and refresh their brand image to become one that communicates quality.
Utilizing this understanding of ViaWest and their market, we created a new logo, tagline, and collateral pieces that inspire confidence and bring the brand to the forefront of its field. We also built an online brand manager to conveniently house all of ViaWest’s brand assets in one place, making it easy for the marketing team and vendors to download or share logos, powerpoints, and imagery.